Puma Speedcat

Campaign Concept

This project was about translating Speedcat’s racing DNA into everyday culture — not by shouting about performance, but by letting the design feel fast, precise, and confident on its own.

Team: Solo project
Role: Concept, Art Direction, Design
Type: Personal / Speculative Campaign
Year: 2025

This project explores how a performance-driven silhouette can exist beyond motorsport.Through visual language and campaign structure, Speedcat is positioned as a lifestyle icon rooted in speed, precision, and everyday motion.

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